After 20 years in the same home, imagine not being able to turn the handle
on your front door for the first time. Think about what it might be like
to feel unsteady walking down the hall to your bedroom, or worry about
bathing safely. Rooms appear dimmer. Doorbells ring softer.
Franchisees throughout the home services industry are tapping in to an
entire new sector of this growing population: Aging-In-Place Certification.
Dennis McGee owns Mr. Handyman serving Ocala to West Apopka in Florida,
and is a Certified Aging-In-Place Specialist (CAPS). A CAPS certification
gives him a higher level of credibility when compared to the local guy,
and more opportunity for business.
“The average ‘grab bar guy’ is limited to grab bars only
and does not have the credentials to discuss the options available in
respect to Aging-In-Place,” McGee said. “This gives us more
time with the customer and expands our services to the customer for CAPS
issues and Home Repair.”
In addition to helping keep his business profitable and sustainable, CAPS
jobs are rewarding.
“When we send our techs out to do work for a senior citizen, I tell
them they just might be changing someone’s life with that project,”
According to the U.S. Census Bureau, there are 76 million baby-boomers
currently entering into their retirement years. With the high cost of
assisted living, many boomers find themselves caring for older loved ones.
Not all seniors will experience limitations, but even one setback can
dramatically affect quality of life and independence.
At some point,
millions of senior citizens could face the decision of whether or not they are able to continue living independently in their
homes. The decision weighs heavy with emotion, dignity, and oftentimes,
49% of full-time, private sector workers participate in a retirement plan
That leaves 51% who do not.
Approximately half of older Americans believe that a family member or close
friend will need ongoing living assistance within the next 5 years. Of those,
7 out of 10 report they do not feel prepared to provide care.
The national median monthly rate for a 1-bedroom unit in an assisted living
facility is $3500/month, or $42,000/year
(bankrate.com). That is a colossal expense that could be
reduced with the help of the right service.
What if you owned a business that could provide these residents another option? What if there was a way for seniors to live longer in the home and community
of their choice as they get older? A way to feel safe, and not like a
burden to other family members?
All Types of Service Industry Brands Can Be a Part of this Emerging and
Rewarding Market Share
The National Association of Home Builders (nahb.com) has created the Certified
Aging-in-Place Specialist (CAPS) designation program that teaches the
technical, business management, and customer service skills essential
to competing in the
fastest growing segment of the residential remodeling industry: home modifications for the aging-in-place.
Not in the remodeling business? No worries.
The Aging- In- Place Remodeling Checklist presented by the NAHB has plenty of tasks for
every type of business, from landscaping to lighting to appliances.
The following list gives examples of how different types of service businesses
can serve a customer in need with Aging-In-Place modifications. Notice the
Dwyer Group brand for each service.
Which brand will you inquire about, so you too can benefit from the booming
Plumbing (Rooter): Full baths on main living floor, levers and pedal controlled faucets,
anti-scald and pressure controls, lower tubs and curbless showers
Handyman Services (Handyman): reinforced handrails, 5-foot by 5-foot turning space, step removal,
non-slip floors, levered door hardware, adjustable closet rods and shelves,
cabinetry alteration, accent strips on edges of counters
Electrical (Electric): Installing blue or white light at 600 lumens or higher, light switches
at all entryways at 48”, rocker or touch light switches, audible
and visual strobe light systems for doorbell, smoke, or telephone activation
HVAC (Aire Serv): Energy efficient units, installed or designed so filters are easily
accessible, pre-programmed and easy to see/operate thermostats
Appliances (Appliance): Easy to read controls, washer and dryer, microwaves at counter height,
side-swing or wall oven, adapted controls on stoves and dishwashers, central vacuum
Landscaping (Grounds Guys): Low maintenance shrubs and plants at heights to prevent stooping, lawn
care services, easy to operate irrigation systems
Glass/Window (Glass Doctor): Lower windows or taller windows with lower sills, easy to operate hardware,
low maintenance exterior and interior finishes, shower doors for curbless
tubs, glass-front cabinet doors in kitchen/other rooms
Painting (Five Star Painting): Low maintenance exterior and floor finishes, deck/patio/balcony resurfacing,
reflective/lighter interior paint/wall covering, easy to clean surfaces,
Residential Cleaning (Molly Maid): Regular in-home cleaning, especially physically demanding work that
involves kneeling, strength and endurance
Restoration (Rainbow International): Adjusting replacement services with Aging-in-Place certified processes
Dwyer Group brand franchisees made the decision to become a home services
business owner. Some are already experiencing great results with CAPS
certification. These business owners decided to take charge of their personal,
professional and financial goals. Why don’t you? Call today!